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Lin ZHAO Managing Partner

Juris Master of East China University of Political Science and Law (ECUPL)

Member of AIPPI

Member of Licensing International

Expert consultant of China Anti-Infringer and Anti-Counterfeit Innovation Strategic Alliance


Ms. Zhao focuses on providing a full range of legal services related to IP for international and domestic clients, for both contentious and non-contentious matters, including registration and protection strategy, lay-out, portfolio management, license, transaction, enforcement and dispute resolution. Before founding URights, Ms. Zhao worked in Liu, Shen & Associates as a senior attorney at law, and in Lawjay Partners (in associate with Bird & Bird LLP) as a senior attorney at law and then the Chief Representative of Shanghai Lawjay, and in Beijing East IP Law Firm as a partner. Ms. Zhao handled a large number of trademark registration & prosecution, copyright recordal, domain name registration cases, and also hundreds of dispute cases, including C & D letter, online take down, administrative disposal, lawsuit, arbitration and settlement negotiation related to trademark infringement, copyright infringement, patent infringement, domain name dispute and unfair competition, among which the landmark cases such as, “Lecoq vs Dida Group Purchase Website and Zouxiu Website” is selected as Top 10 case by Beijing High Court and Top 50 case by China Supreme Court, enforcement for EagleBurgmann is selected as TOP 10 case by National AMR; “TEAMBEATLES” trademark litigation is deemed as a landmark case related to merchandised right; Khalil Fong name rights case is deemed as a typical case of publicity rights; well-known mark recognition of HUGO BOSS, Marlboro, Continental, Meitu, McDonald’s, etc.; Time-honored brand protection case like Sanfengqiao, etc.; Italian Prosecco geographical indication recognition case; Ada MP Group vs Haerbin Mei Te patent infringement case, and the like. Ms. Zhao published a number of professional articles on Asia IP, China Trademark Magazine, Zhi Chan Li and the like famous media in English and Chinese, and gave speeches regularly on professional seminars, such as a lecture of “Merchandising Agreement and Laws” on Licensing International’s annual conference, moderate round table on “Parallel Import” at INTA conference, gave a lecture of “The Trend of High Compensation Infringement Lawsuit” at OIPC seminar, gave a lecture of “Issues on Copyright Protection for Virtual Characters”, gave a lecture of “Damages for Copyright Enforcement Cases in Films & Television Filed”, etc. Ms. Zhao is selected as TOP 10 Lawyers for Internet Related Cases by Power-nation Intellectual Property Institute, and as TOP 50 IP Lawyers by famous local media Zhi Chan Li & IPR Daily in the year of 2019.

Managing Partner